content-ink

About

storytelling rules.

History

Content Ink is a consultancy dedicated to helping brands, agencies and publishers advance their commitment to original digital content as a core component of the modern marketing mix. Content Ink has advised several brands and publishers in the digital video production, licensing, analytics and publishing space. The firm also serves as a connector and promoter of key players, projects and events that advance the digital content marketplace.

In 2017, Content Ink also launched an executive search practice specifically dedicated to the new breed of content creation, marketing, strategy and sales talent that is mission critical to the digital marketing ecosystem.

 
 
 
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Founder

John McCarus

John McCarus is a strategic marketer, adviser and creative leader.  John's expertise includes content, social & video strategy for Fortune 500 brands. He is an accomplished digital media executive and talent connector with extensive experience in social video innovation, content strategy, entrepreneurship and successful change management. Recognized as an industry pioneer in new video content models, he is a sought after business and team builder with deep relationships in the online video space.  John is also the creator and co-founder of "The Digital Content NewFronts,"  now managed by the iab.

 

Education

NORTHWESTERN UNIVERSITY
M.B.A, Marketing

MICHIGAN STATE UNIVERSITY
B.A., International Relations

Specialties

  • Executive Search

  • Event Strategy & Development

  • Content Strategy for Brands

  • Content Partnerships

  • Go to market strategy for Digital Publishers